EXECUTIVE EXPERIENCE:

My executive experience spans senior decision-making roles within professional football clubs

KEY STRENGTHS:

• Strategic squad building & recruitment planning
• Alignment between sporting leadership and coaching staff
• Data-informed decision-making and risk assessment
• Leadership under performance pressure and public scrutiny
• Clear communication with ownership and internal stakeholders

STRATEGIC IDENTITY:

Clear combination of:

• Football culture and on-pitch understanding
• Structured recruitment and development systems
• Data-informed decision-making
• Calm leadership under pressure

This integrated approach has enabled sustainable performance, player value growth and organisational stability across different club environments.